Privacy Policy

Effective Date: September 29, 2026‌

Welcome to the privacy policy of Klaus Herding GmbH. This document outlines how we collect, use, disclose, and safeguard your personal information when you visit our e-commerce website located at www.klausherding.com, purchase our premium kitchen linen products, and interact with our digital services. We are committed to protecting your privacy and ensuring that your personal data is handled in full compliance with applicable data protection regulations, while delivering the high-quality, practical kitchen linen shopping experience we are known for. By accessing our website and using our services, you agree to the practices described in this policy.

1. About Us

Klaus Herding GmbH is a company dedicated to bringing high-quality, practical kitchen linens that suit local daily cooking habits to households across the country. Founded by a team of home baking and home cooking enthusiasts, we operate our online store from our registered address at Carl-Herding-Weg 5, 46414 Rhede, Germany. If you have any questions about this privacy policy or our data handling practices, you can reach out to us at any time via phone at +49 2872 92560, or email us at leafyz@klausherding.com. Our 24/7 customer support team is always on hand to address any privacy-related inquiries you may have.

2. Information We Collect

We only collect information that is necessary to provide you with a seamless, secure, and personalized shopping experience on our website. The categories of information we gather include:

  • ‌Personal Identification Information‌: This includes your full name, billing and shipping addresses, email address, phone number, and payment details. We collect this information when you create an account, place an order, or contact our customer support team, to ensure we can process your purchases accurately and deliver your ordered kitchen linen products, from our luxury embroidered oval tablecloths to our heat-resistant insulated gloves, to your correct location.
  • ‌Transaction and Order Data‌: We maintain records of your purchase history, including the specific products you have ordered, order values, payment status, delivery preferences, and return or exchange requests. This data helps us process your 30-day return of unused products efficiently, and ensure that we can resolve any post-purchase issues quickly.
  • ‌Website Usage Data‌: When you browse www.klausherding.com, we automatically collect information including your IP address, browser type, device information, pages you view, time spent on our site, search queries entered, and navigation patterns. This data allows us to optimize our website layout, showcase our full new kitchen linen collection more effectively, and improve your browsing experience.
  • ‌Communication Data‌: If you reach out to our customer support team, send us an email, or participate in our customer satisfaction surveys, we store the content of these conversations, including your feedback on our stain-resistant tablecloths, quick-dry cleaning cloths, or other products, to continuously enhance our offerings and service quality.
  • ‌Marketing Preference Data‌: With your explicit consent, we collect information about your preferences for different categories of kitchen textiles, such as insulated gloves, placemats, rags, or tablecloths, to send you tailored promotional offers, new product launch notifications, and updates about our shop the deal campaigns.

3. How We Use Your Information

All the personal information we collect is used for lawful, transparent purposes that directly relate to operating our e-commerce platform and delivering you a superior shopping experience:

  • To process, confirm, and fulfill your orders: We use your personal details to verify your identity, process your payment securely, arrange shipment of your purchased goods, and send you order status updates at every step of the delivery process. This ensures that you receive your durable, well-made kitchen linen pieces that perfectly fit your daily cooking habits without unnecessary delays.
  • To maintain and manage your user account: If you register for an account on our website, we use your information to authenticate your logins, save your shipping and payment preferences, make repeat checkout faster, and provide you with access to exclusive member benefits.
  • To provide 24/7 customer support: Your contact information and order history allow our support team to respond quickly to your inquiries, resolve issues with your purchases, and guide you on topics ranging from dishwasher-safe care instructions for our kitchen cloths to details about our return policy for unused items.
  • To personalize your shopping experience: We analyze your browsing and purchase history to recommend products that align with your interests, for example suggesting our eco-friendly bamboo fiber dish cloths alongside the heavy-duty cotton kitchen dish towels you previously viewed, helping you discover new kitchen textiles that suit your cooking routine.
  • To improve our products and services: Your feedback and usage data help us identify areas to optimize our website functionality, expand our product line of kitchen linens, and maintain our 97.3% customer satisfaction rate that we are proud of as a brand.
  • To send you relevant marketing communications (with your consent): We may notify you about new kitchen textile drops, limited-time deals, fan-favorite best-selling product restocks, and special offers, and you can opt out of these marketing emails at any time with a single click.
  • To comply with legal obligations: We process your personal data to meet our tax, accounting, and regulatory reporting requirements, as well as to respond to lawful requests from public authorities as required by applicable law.
  • To protect the security of our website and users: We use your data to detect, prevent, and mitigate fraudulent transactions, unauthorized access, and other malicious activities that could harm our customers or our business operations.

4. Sharing Your Information

We never sell, rent, or trade your personal identification information to third parties for their independent marketing purposes. We only share your data with trusted third parties when it is strictly necessary to operate our e-commerce business, as outlined below:

  • ‌Authorized Service Providers‌: We share limited necessary data with carefully vetted partners who assist us in running our website and fulfilling orders, including payment processors who handle your transaction details securely, logistics and shipping companies that deliver your purchased products to your address, cloud hosting providers that store our website data safely, and email service platforms that send our order confirmations and marketing updates only if you have opted in. All these third parties are bound by strict data protection agreements that require them to safeguard your information and only process it in line with our explicit instructions.
  • ‌Legal and Regulatory Authorities‌: We may disclose your personal information if we are required to do so by law, court order, or valid governmental request, or if such disclosure is necessary to protect our legal rights, defend our intellectual property, or ensure the safety of our customers, employees, and the general public.
  • ‌Business Transfer Context‌: In the event of a merger, acquisition, sale of all or part of our company assets, or other corporate restructuring, your personal data may be transferred to the relevant new entity, who will continue to handle your personal information in accordance with the terms of this privacy policy.
  • With your explicit consent: We will never share your information with any other third party outside the cases listed above unless we have obtained your separate, clear consent to do so.

5. Data Retention

We do not keep your personal information for longer than is necessary to fulfill the purposes for which it was originally collected. The specific retention periods are as follows:

  • We retain your order-related personal data for the full duration required to complete your purchase, including shipping, processing returns, and honoring any applicable product guarantees that ensure your kitchen linens remain durable for years of regular daily use, plus the additional period required to meet our legal tax and accounting record-keeping obligations under German law.
  • If you maintain an active user account on our website, we store your account information for as long as your account remains active, or as needed to provide you with the account-related services you have requested.
  • If you have opted in to receive marketing communications from us, we keep the necessary contact information for marketing purposes until you choose to unsubscribe, or until you request that we delete your relevant data.
  • For website usage and analytical data, we anonymize or delete this data after a maximum period of 12 months, unless we are required to retain a subset of it for legitimate security or legal compliance purposes.
    Once the retention period for any category of your personal data expires, we will securely delete or irreversibly anonymize that information in line with our internal data management protocols.

6. Your Data Protection Rights

Under applicable data protection law, you hold a comprehensive set of rights over your personal information, and we make every effort to ensure you can exercise these rights easily and freely:

  • ‌Right of Access‌: You can request a complete copy of all the personal data we hold about you at any time, free of charge. We will deliver this information to you in a structured, commonly used, machine-readable format within one month of receiving your verified request.
  • ‌Right to Rectification‌: If you find that any of the personal information we hold about you is inaccurate, incomplete, or out of date, for example your shipping address or contact phone number, you can contact us to request correction, and we will update this data promptly without any unnecessary delay.
  • ‌Right to Erasure (Right to be Forgotten)‌: You have the right to request that we delete all your personal information in certain circumstances, such as when the information is no longer needed for the original purposes we collected it for, when you withdraw your consent to the data processing, or when you object to the processing and there are no overriding legitimate legal grounds for us to continue holding your data. We will process your erasure request as soon as possible, unless we are legally required to retain certain records for compliance purposes.
  • ‌Right to Restriction of Processing‌: You can request that we limit the processing of your personal data in scenarios including when you contest the accuracy of the data, when the processing is unlawful but you do not want us to delete the information, when we no longer need the data for our original processing purposes but you require it for the establishment, exercise, or defense of legal claims, or when you have objected to our processing and we are verifying the legitimate grounds for our processing activities.
  • ‌Right to Data Portability‌: You have the right to receive the personal data you have provided to us, which we process based on your consent or for the performance of our order contract with you, in a structured, widely used, machine-readable format, and you have the right to transmit that data to another data controller without any hindrance from our side.
  • ‌Right to Object‌: You can object at any time to our processing of your personal data that is based on our legitimate interests, including profiling activities that we conduct to optimize our website operations. We will stop processing your personal data for these purposes unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights, and freedoms, or if the processing is required for the establishment, exercise, or defense of legal claims. You also have the absolute right to object to any direct marketing communications we send you, and we will immediately stop sending you marketing messages once you submit your opt-out request.
  • ‌Right to Withdraw Consent‌: For all processing activities of your personal data that are based on your explicit consent, you have the full right to withdraw that consent at any time, without affecting the lawfulness of the processing that was carried out before your withdrawal.
  • ‌Right to Lodge a Complaint‌: If you believe that our handling of your personal data violates applicable data protection regulations, you have the right to submit a complaint to the relevant data protection supervisory authority in your country of residence or in the state of North Rhine-Westphalia, where our company is based.

If you wish to exercise any of the rights outlined above, you can submit your request by contacting us via email at leafyz@klausherding.com, or by sending a letter to our physical address at Carl-Herding-Weg 5, 46414 Rhede, Germany. We will respond to your request as quickly as possible, and no later than 30 days from the date we verify your identity to ensure the security of your personal information.

7. Data Security

We implement strict, industry-standard technical and organizational security measures to protect your personal information against unauthorized access, accidental loss, destruction, alteration, or misuse. All sensitive payment data transmitted between your browser and our website is protected via end-to-end 256-bit SSL encryption, to ensure your payment details are never exposed to unauthorized parties during the checkout process. Our internal systems are protected by multi-factor authentication, regular security patch updates, firewalls, and routine security audits, and only a strictly limited number of authorized employees who need to access your personal data to perform their job duties (such as our order fulfillment and customer support teams) are granted access to your information, with all access activities logged and monitored continuously. While no digital security system can guarantee absolute 100% protection against all possible threats, we regularly update our security protocols to address emerging risks, and have clear incident response procedures in place to immediately notify you and relevant regulatory authorities in the unlikely event of a personal data breach that poses a high risk to your rights and freedoms, within the time frame required by applicable data protection law.

8. Use of Cookies and Similar Technologies

Our website www.klausherding.com uses cookies and other similar tracking technologies to improve your browsing experience, analyze website traffic, and deliver personalized content to you. Cookies are small text files that are stored on your device when you visit our website. We use different categories of cookies:

  • ‌Necessary Cookies‌: These cookies are absolutely essential for our website to function properly, they enable core features such as page navigation, access to secure areas of the site, and remembering the items you add to your shopping cart. You cannot disable these necessary cookies via our cookie banner, as the website will not operate correctly without them.
  • ‌Functional Cookies‌: These cookies allow our website to remember the choices you make, such as your preferred language, your saved shipping details, and your product viewing preferences, to provide you with more personalized, convenient features on your next visit.
  • ‌Analytical Cookies‌: These cookies help us understand how visitors interact with our website, collecting and reporting anonymous aggregated data about which pages are most popular, how users move through our store pages, and where our website performance can be improved, so that we can showcase our collection of insulated gloves, placemats, rags, and tablecloths in the most user-friendly way possible.
  • ‌Marketing Cookies‌: These cookies are used to track visitors across other third-party websites, to display relevant, targeted advertisements for our kitchen linen products to users who may be interested in our goods, and measure the performance of our promotional campaigns.
    When you first visit our website, you will be presented with a clear cookie consent banner that allows you to customize your cookie preferences, accept all non-necessary cookies, or reject all non-necessary cookies. You can modify your cookie settings at any time later by accessing the cookie management tool in our website footer. Please note that disabling some categories of cookies may limit certain features and functionality of our e-commerce website, and may affect the smoothness of your shopping experience.

9. Cross-Border Data Transfers

As a company based in Rhede, Germany, all core servers storing your personal data are located within the territory of the European Economic Area (EEA). In very limited cases, some of our third-party service providers may process your personal data in locations outside of the EEA. In these scenarios, we will ensure that appropriate, legally required safeguards are put in place to protect your personal information, such as using the European Commission-approved Standard Contractual Clauses with the service provider, or verifying that the destination country has an adequate level of data protection as confirmed by an official adequacy decision from the European Commission. You can contact us at any time to request a copy of these relevant safeguards, if you wish to review how we ensure the security of your personal data during any cross-border transfers.

10. Children’s Privacy

Our e-commerce website and the products we sell are designed and intended for use by adults, and we do not knowingly collect personal identification information from children under the age of 16. If we discover that we have accidentally collected personal data from a child under 16 without verifiable parental consent, we will take immediate action to securely delete that information from all our systems. If you believe that we may have collected personal information from a child under 16, please contact our privacy team immediately at leafyz@klausherding.com, so that we can resolve the issue promptly.

11. Links to Third-Party Websites

Our website www.klausherding.com may contain hyperlinks to external third-party websites, for example links to our official social media pages, or links to trusted logistics provider tracking pages for your orders. Please be aware that these external websites are operated independently by third parties, and this privacy policy does not apply to those sites. We do not have any control over the data collection, processing, and privacy practices of these third-party platforms, and we cannot be responsible for the content, privacy policies, or security measures on those external websites. We strongly recommend that you review the full privacy policy of every third-party site you visit after leaving our e-commerce website, before you submit any personal information on those platforms.

12. Updates to This Privacy Policy

We may occasionally update and revise this privacy policy from time to time, to reflect changes in our business operations, new regulatory requirements, or updates to our website features and data processing practices. When we make any material changes to this policy, we will update the “Effective Date” at the top of this document, and publish a clear notification on the homepage of our website www.klausherding.com to inform you of the upcoming changes before they go into effect. We encourage you to review this privacy policy periodically to stay informed about how we protect your personal information. Your continued use of our website and our shopping services after the effective date of the revised privacy policy will be considered as your acknowledgment and acceptance of the updated terms.

13. Contact Us

If you have any questions, concerns, or feedback about this Privacy Policy, or any aspect of how Klaus Herding GmbH handles your personal data, please do not hesitate to get in touch with us using the following contact details:

  • Company Name: Klaus Herding GmbH
  • Registered Address: Carl-Herding-Weg 5, 46414 Rhede, Germany
  • Contact Phone: +49 2872 92560
  • Contact Email: leafyz@klausherding.com

Our dedicated privacy team will review your inquiry and get back to you as quickly as possible, within the time frames mandated by applicable data protection law, to address all your concerns thoroughly.